Wealth · Tax · Loans · Legacy

Money decisions,
made with the long view.

We help individuals and families think clearly about wealth, taxes, loans, and what they leave behind. Honest counsel, plainly explained, over decades.

A decade of practice · Mumbai · Wealth, Tax, Loans & Legacy under one roof

— The Long View
About Sriraa

Money should grow quietly,
and last loudly.

Sriraa is an advisory initiative for people who think in years, not quarters. We help you keep more of what you earn, grow it without drama, borrow wisely when needed, and pass it on intact. No tips, no jargon, no pressure — just clear thinking and steady hands.

Plain truths

If we can't explain a recommendation in one sentence, we don't make it.

The long view

We're built for decade-long compounding, not next month's market move.

One roof

Tax, investments, loans, and succession — handled together, so nothing slips through.

What we do

Five practices,
one philosophy.

Whether you're starting your first SIP, restructuring a family business, or financing a new home — the principle is the same. Clarity now, so you can think long-term.

i. Investment Advisory

Growing wealth, steadily

For individuals and families who want their money working — without the noise of stock tips and trading.

  • Mutual fund portfolios mapped to your goals
  • Bonds for fixed returns of 6–12% (corporate, AAA, tax-free)
  • SIPs reviewed as life changes
  • Balancing risk and return for your stage of life
ii. Tax Planning & Filing

Paying what you owe — and not more

Tax planning is a quiet exercise. Done well, it saves lakhs over a lifetime, without anyone noticing.

  • Personal & business tax advisory
  • Capital gains planning — property, shares, businesses
  • ITR filing & advance tax management
iii. Estate & Succession

What you leave behind, intact

Setting up the structures so your wealth reaches the right hands — without disputes, delays, or unnecessary tax.

  • HUF and family trust set-up
  • Will drafting guidance
  • Asset transfer & succession strategy
iv. Business & HNI Consulting

For when the stakes are higher

Promoters and business owners often need finance thinking that bridges the company and the household.

  • Virtual CFO support for growing businesses
  • Financial restructuring & planning
  • Promoter wealth and family-office strategy
v. Loans & Credit

Borrowing wisely, on the right terms

Most people overpay on loans because they shop alone. We negotiate with multiple lenders so you don't have to — and we tell you straight when borrowing isn't the right answer.

  • Home loans · best rates from 25+ banks & HFCs
  • Loan against property (LAP)
  • Working capital & cash credit for businesses
  • Term loans for growth and expansion
  • Balance transfers & refinancing
  • Loan against securities & mutual funds
Free tool

Old vs New tax regime — which saves you more?

A precise calculator covering both FY 2025–26 and Tax Year 2026–27 (under the new Income Tax Act, 2025). Includes salary, house property, capital gains, and business income — with personalised tax-saving suggestions based on your numbers.

Try the calculator
The founders

Two minds,
one obsession with money done well.

— Rahul
Co-Founder

CA Rahul Shah

Tax, Wealth & Advisory
Chartered Accountant 10+ Yrs Practice Tax & Wealth Advisory

Over a decade of practice, advising thousands of individuals, business owners, HNIs, startups, and SMEs. Rahul brings together tax, investments, loans, and succession under one roof — handling everything from day-to-day planning to complex situations that need experienced judgement.

Known for clarity, plain-English advice, and a real-world approach that builds trust.

View on LinkedIn →
— Srishti
Co-Founder

CA Srishti Jain

Founding Vision
Chartered Accountant

A Chartered Accountant by training, Srishti shares the philosophy that shaped Sriraa — that financial decisions deserve patience, plain language, and care.

She is part of the founding vision of the practice.

In their words

What clients tell us

From SIPs to estate planning, Sriraa gave me a roadmap I trust. It is the closest thing I have to a personal CFO.
Vikram Shah
Family business owner, Mumbai
Their tax planning saved me lakhs in the year I sold my flat. No last-minute panic — just a clear plan, months in advance.
Neha Deshpande
Senior consultant
I had scattered investments across five places and no real strategy. Rahul consolidated everything and gave me a plan I actually understand.
Rajesh Arora
NRI investor
Why Sriraa

Four things we promise.

i.

No jargon

Every recommendation explained in plain English. If we can't, we won't.

ii.

Real experience

A decade of work with thousands of clients — from first salaries to family offices.

iii.

One team

Tax, investments, loans, and estate handled together. Nothing falls between the cracks.

iv.

You first

We earn from advice, not commissions on what we recommend. Your interest stays first.

Get in touch

A 20-minute call.
No fee, no pitch.

Tell us where you are with your money. We'll listen, ask a few questions, and let you know if and how we can help. That's it.

Book a free call

Pick a 20-minute slot. We'll send a calendar invite — no commitment beyond that.

Book your slot Or message us on WhatsApp
Book a free 20-min call →